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首页> 外文期刊>The Rose Sheet: Toiletries, Fragrances and Skin Care >Prestige Brands Seeks Buyer For Hair-,Nail-Care Brands
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Prestige Brands Seeks Buyer For Hair-,Nail-Care Brands

机译:威望品牌为头发,指甲护理品牌寻找买家

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摘要

Prestige Brands has placed its Prell and Denorex hair-care brands and Cutex nail-care line on the selling block as part of a reorganization program to shift resources to its most lucrative OTC and household lines.As for its less profitable brands,which include personal care and smaller OTCs,"we are actively going on record [and] saying that,for the right price and value,those brands are up for divestiture,"CEO Mark Pettie said.
机译:作为重组计划的一部分,Prestige Brands已将其Prell和Denorex护发品牌以及Cutex指甲护理系列置于销售区域,以将资源转移至利润最高的OTC和家用系列。至于利润较低的品牌,包括个人首席执行官马克·佩蒂(Mark Pettie)表示:“我们正在积极进行记录,并表示,为了获得正确的价格和价值,那些品牌将被撤资。”

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