Burt's Bees Prepares To Swarm:Clorox Eyes Foreign Markets

摘要

Clorox is preparing a strategy for international expansion of its Burt's Bees brand,which has significantly bolstered the firm's sales since its acquisition last year.Clorox's fiscal 2009 first-quarter sales totaled 1.38 billion,up 12 percent from the same period a year ago.Excluding Burt's Bees,sales grew 8 percent,the company says in an Oct.31 earnings release.