Marketing In Brief

摘要

Touted as "the first sunscreen formulation to address the combined damage of environmental impurities and the sun,"firm's Powerful Sun Protection SPF 30 Lotion - created by Manhattan dermatologist Dennis Gross,MD - is launching now in select retailers,firm says.By employing chelators that bind with iron particles deposited in the skin by tap water and "sequester[ing]"them,the formula reduces DNA mutations and collagen breakdown that occurs when free radicals such as heavy metals are energized by sunlight,MD Skincare claims.Item also contains antioxidants such as lycopene,green tea extract and vitamins A,C and E for broad-spectrum sun defense.