BORBA Skin Care Growth Plan Includes Advertising Initiative

摘要

BORBA is seeking to more than double its annual sales to 10 mil.in 2006,according to the Beverly Hills,Calif.-based skin care company.The firm's revenues are expected to benefit from increased support behind advertising,promotional efforts and infrastructure following a 3 mil.investment by Brad Greenspan,who also joined BORBA as chairman of the board,the company said.