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The Analysis of the Trend of Foreign StudentsComing to Taiwan for Higher Education andthe Marketing Strategy

机译:外国留学生来台高等教育发展趋势及营销策略分析

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摘要

This paper applies grey forecast model to predict the number of foreign studentscoming from Asia, America, Europe, Oceania and other regions to Taiwan for higher educationin the future. It also uses a viewpoint of service marketing to analyze the students' developmentin the future. The research outcomes can provide references of planning international alternatingof higher education to higher education organizations and executive bodies.
机译:本文运用灰色预测模型来预测未来来自亚洲,美洲,欧洲,大洋洲等地区到台湾接受高等教育的外国学生人数。它还使用服务营销的观点来分析学生未来的发展。研究成果可为高等教育组织和执行机构规划国际高等教育交替提供参考。

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