Promoting Florida citrus: meet the five agencies working to sell more citrus

摘要

For the fust time in a quarter of a century, the Florida Citrus Commission/Horida Department of Citrus has undertaken a complete reorganization of its advertising, merchandising, and public relations activities and the agencies who handle those chores. Saatchi & Saatchi, which held the processed products account for close to 25 years, first as Dancer/Fitzgerald/ Sample, Inc., is gone. Instead, the new agency for processed products--by far the largest of the industry's accounts--is Ammirati Puris Lintas, based in New York.