CASH IN TO CASH OUT

摘要

SPENDING THE FEE FOR A MARKETING CONSULTANT IS MONEY WELL INVESTED AND RETURNED. A 4,000 dollar fee might seem pretty steep for a service some think they can do themselves. But Eric Jones feels his time and expertise are better spent making sure cornand soybean yields and quality goals are met. Marketing — he leaves it up to an outside consultant. "That's pretty good use of 50c an acre," says Jones, who farms about 6,500 acres in east-central Iowa near Williamsburg and Marengo. "You have to be an expert at everything these days. With this market, you need another voice to listen to."