State Beef Checkoff Funds Exciting New Research and Promotion Efforts

摘要

In a 1988 national referendum, beef producers all along the production chain approved a $1 per head checkoff at the point of sale for all transactions, including imported beef and beef products. The checkoff dollars were intended to fund research intobeef safety and nutrition and fund the development of new marketable cuts of beef. The checkoff was also developed to promote these newproducts and the healthful aspects of beef in the diet, here and internationally.