2008 ASTMH Presidential Speech Mindshare: What the Heck Is It? Why Do We Need It? How Do We Get It?

摘要

Good evening, and heart-felt thanks to Terrie Taylor for her amazing introduction and biographical film. I only wish I had time to thank everyone in the Society who has helped and supported me this year. In any event, you know who you are, and-in the next half-hour-I will try to mention as many of you as I can.Now to the talk. As all former American Society of Tropical Medicine and Hygiene (ASTMH) presidents know, the ASTMH presidential address is never far from one's thoughts during the year leading up to it. Some presidents read every previously-published speech. In my case, I waited and hoped for inspiration.A germ of an idea finally came to me last May at an international book expo. Listening to a lecture about children's book publishing, my husband Patrick and I heard the word "mind-share" bandied about. The term was obviously familiar to others in the room. What the heck did it mean?