The global natural and organic market has grown steadily over the last decade, doubling in value, to achieve sales revenue close to US$12 billion. While the western markets have thrived, up until now there has been relatively low demand from Asian consumers for products in this sector. However, that is set to change, with Organic Monitor predicting that the market will show double-digit growth and revenues expected to break the US$1 bn mark (source: Organic Monitor) in the coming years.
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