The personal care industry's foremost current marketing desire is to produce cosmetics and personal care products with "green" claims to meet perceived customer requirements. Although green products only comprise a small percentage of the total market, it is a growing sector and much effort is being spent on developing raw materials and finished products to market in this area. This trend affects all ingredients used in the production of cosmetics and personal care products but has a major impact on the preservatives available for use in certified products. This paper will concentrate on restrictions of preservatives that will be imposed by developing products to meet these new requirements.
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