Cognis Care Chemicals:a new approach for a holistic product experience themed 'Feelosophy'

摘要

As life becomes ever more hectic and complex,consumers are constantly on the look-out for new ways to unwind.As a result,they want cosmetic products not only to deliver the functional benefits they promise,but also give them a sense of well-being,by offering a holistic product experience that appeals to all their senses.Cognis Care Chemicals develops concepts and solutions that enable manufacturers to achieve just that.The approach of Cognis focuses on the main consumer demands in the context of well-being and centers on four key dimensions to achieve a holistic product experience:perception,feel,effect and usage.Cognis unveiled its new understanding ofwellness under the name of "Feelosophy ".