Internet marketing Advanced techniques for increased market share

摘要

Information technology provides the tools for online marketing but classic marketing principles remain at the core of the marketing process. SEO (1) must be driven by the customer's needs and wants and by the competitive presence on the internet. SEO is an integral part of the marketing plan and not a simple add-on to the website. The article discusses the importance of SEO integration in internet marketing and provides a six-stepped technique to enhance the presence of any type of enterprise on the web.