Brand Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue

Arch G. Woodside

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Brand Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue

机译：品牌消费者叙事理论与研究：心理学与市场营销特刊简介

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This introduction reviews core principles of storytelling theory. The article explains basic propositions of good storytelling. A brief sum-mary of each of the six articles that follow appears. The article extendsa note of appreciation to the members of the special editorial board forthis issue and to Rajan Nataraajan.

机译：本引言回顾了讲故事理论的核心原理。本文介绍了讲故事的基本命题。随即出现以下六篇文章的摘要。本文向特别编辑委员会成员和Rajan Nataraajan表示感谢。

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《Psychology & marketing》 |2010年第6期|共10页
作者
Arch G. Woodside;
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原文格式 PDF
正文语种 eng
中图分类应用心理学;
关键词
introduction; propositions; appreciation;

机译：绪论;命题;欣赏;
入库时间 2022-08-18 17:18:10

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1. Brand Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue [J] . Arch G. Woodside Psychology & marketing . 2010,第6期

机译：品牌消费者叙事理论与研究：心理学与市场营销特刊简介
2. Brands: Just for consumers? Introduction to the special issue on B2B branding [J] . Sheena Leek, George Christodoulides Industrial marketing management . 2011,第7期

机译：品牌：只为消费者？ B2B品牌专刊简介
3. Introduction to the Special Issue: Psychology, Marketing, and Celebrities [J] . Reeves R.A. Psychology & marketing . 2012,第9期

机译：特刊简介：心理学，市场营销和名人
4. Research on the Application of Consumer Psychology Theory in Real Estate Marketing [C] . Runhan Hou International Conference on Economics, Business, Management and Corporate Social Responsibility . 2019

机译：消费者心理学理论在房地产营销中的应用研究
5. Social media marketing in the hospitality industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotel and restaurant brands [D] . Kang, Juhee 2011

机译：酒店业社交媒体营销：利益在增加品牌社区参与中的作用以及参与对消费者对酒店和餐厅品牌的信任和承诺的影响
6. Sleep Problems as Consequence Contributor and Comorbidity: Introduction to the Special Issue on Sleep Published in Coordination With Special Issues in Clinical Practice in Pediatric Psychology and Journal of Developmental and Behavioral Pediatrics [O] . Dean W. Beebe -1

机译：后果贡献者和合并症等睡眠问题：睡眠专刊简介与儿童心理学临床实践和发育与行为儿科杂志的专刊共同出版
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

Brand Consumer Storytelling Theory and Research: Introduction to a Psychology & Marketing Special Issue

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