Fresh perspectives...-Mel Blackmore, Managing Director of Blackmores, explains the value of effective objectives

摘要

It's surprising to see that some organisations struggle to identify, establish and implement effective objectives. But why is this? After having a quality management system in place for some time, many quality professionals experience a 'glass ceiling'; they reach a plateau and feel they can't go beyond it. However, there are several ways in which you can break through it. The key is to focus on all business activities and look beyond the typical 'quality assurance' type objectives.