Creativity is something we live with every-day-we are constantly expected to respond to situations that we haven't encountered before. For many of us it is the continual demand for creativity in one form or another that gives us the desired opportunities for satisfaction, and even entertainment. Creativity is in our blood and nowhere more so than in the realm of Formula 1 motorsport-a sport defined by fine margins. For racing teams such as Williams, based in Grove. Oxfordshire, creativity is the difference between winning and losing.
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