Standards-Jeff Monk reports from Taiwan on the logo campaign to protect the region from poor-quality imports

摘要

The technician's smile matched the label on the new water heater he had just installed in our Taiwan office. "Taiwan zi zou," he said proudly pointing to the pink smiley face superimposed over the map of Taiwan: Made in Taiwan. The smiley MIT' quality mark is cropping up everywhere; on shoes, domestic appliances, clothes and the ubiquitous grand daddy of Taiwan's industrial success: umbrellas.