January is traditionally the month of resolutions, abstinence and soaring gym admissions, and with health warnings on the rise, it seems that many are hoping to stick to their new exercise regimes for good, It also seems that energy drinks and health supplements are becoming the must-have products for any gym-goer. In 2010 alone, retail value sales of sports nutrition products grew by 14% to reach ?200m, and market researcher Euromonitor International forecasts a huge rise in popularity due to a growing concern with fitness, health and a lack of protein-rich foods in the British diet.
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