Innovative New Products Lead the Charge In Ice Cream Price War Waged Across China

摘要

Summertime, and the affordability of ice cream is easy for Chinese consumers rich and poor, thanks to an ongoing price war among the nation's producers of frozen confectionery and Nestle's further expansion into the bargain segment. From Beijing to Chengdu and from Harbin to Haikou, an increasingly competitive environment among brand leaders has consumers smiling as they scoop up sweet deals both from street vendors and local supermarket outlets.