Shine PR - Creative control

摘要

Rachel Bell, founder of Shine Communications (pictured left), is by her own admission an 'exuberant' character - she is enthusiastic and friendly, with a lot to say about her topic of choice: that is, the concept of reining in creativity with a systematic framework. This sense of exuberance also imbues the multi award-winning PR agency that she created, and informs its vibrant creative thread, the engagement of its staff - and even its management systems.