Wet wipes,an evolution of the nonwoven market,make up a very fast-growing,innovative segment of the personal care,health care and household care industries.According to a Freedonia market research,both consumer and industrial demand for wipes in the US is forecast to increase by nearly six percent per year reaching 1.9 billion in 2009,propelled by further segmentation of the market ana a continuous spate of new product introductions.The number and variety of wipes on the market continue to multiply dramatically,with companies rapidly competing to introduce new products that open or create entirely new market sectors ahead of their competitors.However,wipes that do not provide the cost and 'convenience benefits demanded by consumers are expected to drop out of the market just as quickly.INDA-the Association of the Nonwoven Fabrics Industry-published a report on North American nonwoven wipes market indicating that market is larger than expected for consumer and industrial/institutional wipes.
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