Ready Meal Market Flourishing in France Despite Impact of Deepening Recession

摘要

Prepared foods outpace frozen food generally by about tenfold, and now account for nearly a third of retail sales. While Findus and Nestle battle for brand leadership, innovative private label products continue to dominate the frozen ready meal cuisine scene. Though the market in France, as elsewhere, is under pressure due to the worldwide economic recession, frozen prepared dishes are faring well.