Healthy-Eating Trend and Price Issues Driving Frozen Food Market in Denmark

摘要

Low-fat and organic products gaining favor. Many Danish consumers are going for upscale food on weekends, while consuming 'cheap and cheerful' meals during the rest of the week. The Danish market for frozen foods remains satisfactory, although withouta lot of dazzle and innovation in mainstream products. Refining the staples, though, has helped boost sales. At least for the first half of 2008, consumers have generally continued to make purchases from both ends of the price spectrum, choosing gourmetitems and delicacies for weekends and being guided by price on weekdays. While price remains a big factor, especially in the frozen food department, the health trend has shifted into an even higher gear.