Heads Not in Sand for Retailers of South African Ostrich Products

摘要

With ostrich meat products finding their way onto more menus at restaurants across Europe, producers from South Africa are increasingly rolling out consumer retail packages of value-added items in hopes of increasing sales at supermarkets on the continent. Among them are Mos-sel Bay-based Mosstrich Limited and Klein Karoo International (Pty) Ltd of Oudtshoorn. "All taste, no waste" is a slogan used by Mosstrich, which has introduced to the French market a 600g retail box of frozen Paves D'Autruche (Ostrich Steaks) containing four frozen sous-vide prepared cuts."Lean and nutritious ostrich meat is remarkably healthy," said Francois de Wet, managing director of the company. "It is extremely low in calories, has virtually no fat, is low in cholesterol and high in protein." Established in 1996, Mosstrich, which derived its name from the picturesque village of Mossel Bay on the Southern Cape, raises its free-roaming birds in a spacious environment. Approximately 90 tons of fillets, steaks and other cuts are produced per month, 98% of which is vacuum-packed and shipped frozen and non-frozen to exports markets ranging from France and Belgium to Germany, Portugal, China, Malaysia and Japan. Among key distributors are Ulysse and Damien de Jong in France and Deli Ostrich in Belgium.