First it was an Italian thing. Then it was an American thing. Now it's a German thing. This year marks the 35th anniversary of the frozen pizza in Germany. Dr. Oetker was first on the market in 1970, and its growth since then has been downright phenomenal. Pizza is now the number one frozen product in the country, and Germany is the number one pizza market in Europe, according to Food for Thought, the Swiss market research firm, which ranks the country far ahead of its nearest rival, the UK. Becausethe market is so huge, it is fiercely contested, and the leading players are fighting each other hard. Consolidation is the big news at present. The two leaders, with 72% of the market between them, have become bigger yet by striking deals with competitors.
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机译：首先，这是意大利的事情。那是美国的事情。现在这是德国的事情。今年是德国冷冻比萨饼问世35周年。 Oetker博士于1970年首次进入市场，此后其增长一直是惊人的。根据瑞士市场研究公司Food for Thought的数据，比萨饼现在是该国冷冻产品的第一名，德国是欧洲比萨饼市场的第一名，该公司将瑞士排在其最接近的竞争对手英国之后。由于市场是如此之大，因此竞争激烈，而领先的参与者之间却在拼搏。整合是当前的大新闻。通过与竞争对手达成交易，两位领导者之间的市场份额达到72％，从而变得更大。
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