Even Tighter Squeeze on Profit Margins Felt by Retail Frozen Food Producers

摘要

Every day low prices offered by dueling discounters translates to great bargains for consumers, and greater steps by manufacturers toward more efficient production - including outsourcing. As children, many of us were told by our parents, "Don't cry before you're hurt," or words to that effect, as we complained about some impending doom. The Danish retail industry has been behaving in a similar fashion. One year ago, it was reported that the German chain Lidl was planning to open as many as 100 stores in Denmark. While the hard discounter has yet to open a single outlet, the retail sector has responded by lowering prices even further in anticipation.