The making off a product

摘要

In any industry, a company has to be innovative with its products, says Elhardt. "You have to be in front of the market and be able to help customers." FibreShield was pushed by two to three "key drivers", according to Elhardt. One was the increasing trend to lower basis weight for sacks. Another was the global downturn, which was the impetus to produce a better sheet to differentiate Longview's offerings. FibreShield is used or high speed converting and filling lines that need excellent tensile energy absorption (TEA) and optimum strength properties in machine and cross directions. "There is good fiber in the Pacific northwest for this type of paper, Elhardt explains. And, specialized converting paper has been a strength of Longview throughout its history.