ENTREPRENEURS IN CHINA CREATE UBC VALUE STREAMS

摘要

IN CHINA MORE THAN 3.2 BILLION more beverage cartons were recycled in 2013 than a year earlier. Starting at zero in 2005, the market leader Tetra Pak has now achieved a 25% recovery rate, targeting the ambitious goal of 40% by 2020. This level of achievement can only happen when the cooperation between beverage and dairy companies, public authorities, NGOs, industry groups and community associations work diligently to ensure that beverage cartons recovery becomes systematic. However, the biggest driver for more rapid gains comes from entrepreneurs who are motivated to develop practical and high-tech solutions, capable of scaling up to large volumes.