THE REVOLUTION IS COMING

摘要

RECENT YEARS HAVE seen corrugated packaging shift from being the commodity brown box to an aesthetically attractive choice for brands. With eye catching graphics corrugated offers excellent shelf shout out, provides excellent product protection and ultimately plays an essentia] role as a marketing tool. It could get even better as digital printing technology for corrugated now gains increasing momentum. The European Federation of Corrugated Board Manufacturers' (FEFCO) recent digital workshop High Volume Digital Printing on Corrugated Board revealed details of what could be one of the most fundamental shifts in corrugated box plant production capabilities for a long time. Technology frontrunners at the workshop included: Sun Automation, Bobst, Esko, Hewlett-Packard, Barberan and Xante - discussing what could lie ahead for the future of corrugated.