PUBLIC DEBATES in pulp and papermaking,whether in the press or at conferences,tend to revolve around the same story:Historically the prices of products have been going down and current price negotiations are torpedoed due to overcapacity in many product groups.The long-term price development of paper and pulp products has raised questions about the inno-vauVeness of the paper branch and about the ability of companies to sell value-added products to high-end customer segments.Why can't these products be sold for better prices or why is it not possible to differentiate so that customers would want to pay more for increased quality?
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