G-P Forges Strong Customer Bonds Using Supply Chain Expertise,Innovative Marketing

摘要

Georgia-Pacific (G-P) Corp.'s containerboard and packaging business unit has been expanding its expertise and offerings to better impact the ultimate customer-the consumer."Looking at the business from the outside in,not the inside out," as G-P's packaging executive vice president Steve Klinger describes the effort,requires G-P to approach packaging from its customer's perspective,which often involves helping those customers appeal more directly to the consumer.