GSK's consumer unit leverages technology in global sourcing

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GSK's consumer unit leverages technology in global sourcing

机译：GSK的消费者部门在全球采购中利用技术

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GLAXOSMITHKXINE HAS A long history of scientific innovation and the procurement team at its Consumer Healthcare business is leading the way by leveraging technology in its drive towards product innovation,global sourcing and contract compliance.The company was formed by the merger of Glaxo Wellcome and SmithKline Beecham in 2000.

机译：GLAXOSMITHKXINE具有悠久的科学创新历史，其消费保健业务部门的采购团队通过利用技术推动产品创新，全球采购和合同合规性而处于领先地位。该公司由Glaxo Wellcome和SmithKline Beecham合并而成在2000年。

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《Purchasing》 |2007年第1期|共3页
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正文语种 eng
中图分类化学工业;
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1. GSK's consumer unit leverages technology in global sourcing [J] . Purchasing Group Purchasing . 2007,第1期

机译：GSK的消费者部门在全球采购中利用技术
2. Locating and leveraging inside sources of consumer insights [J] . Brian Wansink Journal of Consumer Marketing . 2016,第3期

机译：查找和利用消费者洞察力的内部资源
3. The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications [J] . Tim K. Mackey, Raphael E. Cuomo, Bryan A. Liang BMC Health Services Research . 2015,第1期

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4. Advancing standards and labelling globally by leveraging analysis of consumer products and commercial equipment [C] . Michael Scholand, Paul Waide, Anita Eide, ECEEE summer study on energy efficiency first: The foundation of a low-carbon society . -1

机译：通过对消费产品和商业设备进行分析，在全球范围内推进标准和标签
5. Leveraging Resources for Learning Improvement Agendas: The Role of Educational Service Agencies and Local Communities. [D] . Henry, Wesley L. C. 2017

机译：利用资源来学习改进议程：教育服务机构和地方社区的作用。
6. The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications [O] . Tim K. Mackey, Raphael E. Cuomo, Bryan A. Liang 2015

机译：数字直接面向消费者的广告的兴起？：比较来自公开数据来源的直接面向消费者的广告支出趋势和全球政策的含义
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

GSK's consumer unit leverages technology in global sourcing

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