If you're looking for a strong proponent of technology's ability to help manage complicated logistics operations,look no further than Doug Ward,inbound transportation manager at Massachusetts-based food products maker Ocean Spray.Three years ago,Ocean Spray struck a deal with food products giant Nestle to manufacture its line of Juicy Juice beverages,which would effectively double Ocean Spray's business.While it was a great deal for Ocean Spray as a whole,the challenge to the logistics organization was that the raw materials that Ocean Spray would be buying as well as its inbound freight would basically double.
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