'Potato Power!' Generates over 100 Million Consumer Impressions: Campaign is a great hit

摘要

The "Potato Power!" nutrition message made more than 100 million consumer impressions between October 15 and December 1 as a result of the US Potato Board's Healthy MR. POTA TO HEAD campaign. The message, "Potatoes are a healthy part of a fit and active lifestyle," was made exciting and new: worthy with the introduction of the potato industry's newest spoke-spud, Healthy MR. POTATO HEAD. The USPB aggressively publicized the inaugural flight of Healthy MR. POTATO HEAD in the Macy's Thanksgiving Day Parade, beginning in October. Press Kits were mailed to almost 1,000 food writers with information about the USPB nutrition campaign.