Gaining Fans:Cox helps build loyalty for Idaho potatoes

摘要

In the fall of 2013 I had thepleasure of meeting Heather Cox, a Boise, Idaho, resident and one of the most well-known and respected names in college football reporting. Already a big fan and consumer of Idaho potatoes, Heather was recruited to help the Idaho Potato Commission (IPC)get college football fans excited about Idaho potatoes and inspire them to look for the "Grown in Idaho" seal every time they purchase potatoes at their local grocery stores.