Listen to the Music: Lessons for Publishers from Record Labels’ Digital Debut Decade

摘要

Multimedia EBooks present a tremendous growth opportunity for publishers. Yet, industry executives might be cautious after witnessing the astounding collapse of the record business during its digital transition over the last 10 years. This article looks at what went wrong for Big Music, what lessons book publishers can learn from the recording industry’s mistakes and also some visions of the future. And why digitally, for books—at least—it can’t get here fast enough.