Virtual Reality: Why Magazines Should Adopt a Mobile-First Publishing Strategy

摘要

This paper examines the state of the magazine industry in the US and offers research to show why publishers should shift their thinking from a print- or digital-first publishing strategy to a mobile-first publishing strategy. The publishing industry faces increasing challenges to generate a profit and grow their audience. These challenges are compounded by a difficult economy, the proliferation of new technological devices, and consumers’ changing reading habits. Mobile publishing offers new and expanding ways for the magazine industry to diversity income, expand readership, and position their titles for future growth.