Soft power

摘要

If your marketing isn't targeting women,you're ignoring the largest economy on Earth,says management guru Tom Peters in the foreword to Marti Barletta's 2006 "Marketing to Women:How to Understand,Reach,and Increase Your Share of the Largest Market Segment" (Dearborn Trade),the second edition of her trailblazing book.Peters cites impressive statistics to back up that claim,capping the list with this whopper:Women are responsible for 83 percent of all consumer purchases.