Web sites are a critical first step to establishing a digital marketing program. Our web site, www.fcgov.com/gardens, is often the first impression made on a potential visitor. We strive to update the site at least once per week with new content aboutclasses, events, and garden expansion. In addition, the Friends of the Gardens on Spring Creek recently launched their own web site that links to The Gardens' home page. The primary purpose of their web site is membership and fundraising. For approximately two thousand dollars, a professional-looking web site was developed using a template with pages, outlines, and color schemes that can be adapted to any organization's needs. This was a much more cost-effective alternative to hiring a web designer and starting from scratch. Feedback from supporters on the Friends' new site has been extremely positive.
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