Do you know how to make a grown man cry? Tell him his business has been destroyed by fire, flood or God. Yes, a tragedy. But most likely, the loss was insured. What is even more important, Joe Owner is there...on the scene...to assess the damage...to make plans...and to start rebuilding. Chances are he will make the business bigger and better than ever before. End of Scene Number One. Here is Scene Number Two. Even the most successful, egotistical and immortal business owner (Joe) knows, that some day he must go to the big business in the sky. That will not make him cry. Joe is too realistic for that. But tell him that after he is gone, his present plans or better yet-lack of a plan-means the IRS will dismantle his business.
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