What’s on a label?

摘要

Chemical companies which continue to dismiss product packaging and labelling as a mundane administrative detail, or decorative frill that can be handed off to a design and printing agency or lowly basement team without a second thought, are playing an increasingly dangerous game. That’s not only in regulatory terms (though requirements have never been so stringent), but also because of the constraints this places on a business as it positions itself for new growth. As 2014 finds its stride, many chemical companies will have both of these challenges at the top of their agendas.