Tata Steel launches 'Values Stronger Than Steel' - A corporate campaign aimed at reaching out to the Indian citizens at large

摘要

Tata Steel, a company synonymous to values - trust, transparency and total Community Care today announced the launch of a corporate campaign "Values Stronger than Steel (VSTS)". The campaign aimed at reaching out to the Indian citizen to reinforce the image of the company as cutting edge, global steel major which is dedicated towards social & economic sustainability, green-technology and community empowerment. The core of the campaign is to showcase the organization's involvement and commitment beyond steel making, while embodying it's overarching "value system".