Five ways to outshine your competitors: A customer-friendly approach goes a long way in this business

摘要

It seems everybody has their own definition of marketing (of course, all are wrong except mine). Some are long and confusing diatribes involving multipronged promotions and branding - another word no one can suitably define. Yet to me, marketing means to "ethically acquire and keep paying customers." "Acquiring" is lead generation. "Keeping" is retention.