Text and cover papers: The market for these office-bound grades is still suffering from budget cuts, but innovations are forcing buyers to take note

摘要

Company reports and accounts, brochures, letterheads, high-quality direct mail - these are just a few of the varied markets in which text and cover papers are used. But in recent years, the reach of these grades has grown wider, with recent additions including compliments slips, business cards, swing tags, menus and invites. Uncoated grades are generally the preferred choice in these areas because they are believed to offer a better feel and look. They can also be bulkier than coated paper -something that goes down well with the designer and the end client. However, while the more creative areas of the paper industry might be easing slightly on cost cutting, text and cover papers tend to be used for in-house office work. As a result, it is still a sector that is exposed to cut-backs, with buyers looking to downgrade to lower-quality papers.