Ignore the naysayers, going green is a win-win for print

摘要

Although there may be some people who remain unconvinced by environmentalists, canny printers know that 'where there's muck, there's brass' and that rubbish can turn a healthy profit. Today, you'd be hard pushed to find any print business without at least one environmental accreditation to its name, but that does not mean printers are universally happy about it. Some of the original cynicism about the extent to which green policies actually make a difference still exists and the costs associated with going green also come under much fire. However, this is a shortsighted opinion, according a growing band of eco-evangelist printers, as, far from being money down the drain, going green is not only good for the planet, it can also be a great revenue stream.