While creating head-turning finishes on print products is often seen as the post-press department's job, more and more printers are discovering that specialist inks can be used to boost margins. Spare a thought for ink manufacturers. With rising raw material costs, the only time they seem to get any attention is when they put their prices up. However, more and more printers are finding that they are relying on the ink makers' products to produce innovative and creative print effects cost effectively. Special inks are slowly muscling in on the territory of top-end finishing. This is down to the fact that companies are requesting added-value print produced to even tighter deadlines. And while added-value finishing certainly caters for the 'wow' factor, the turnaround times are sometimes not as impressive.
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