Taking on America: Hema Maps is testing the waters in the competitive US mapping market with a new road atlas.

摘要

Queensland-based mapping company Hema Maps is offering up a challenge to mapping giants Rand McNally, AAA and Michelin with its launch of a new US road map. The 224-page volume, called The Ultimate United States Road Atlas and GPS Companion, was quietly launched last year. Like other country wide map books, the atlas was designed to deliver seamless, trouble free road navigation across the US. A big difference, however, is that Hema has targeted this product at overseas visitors, rather than at the domestic market.