Over recent decades,use of teh materials plastic and rubber has spread tremendously.This phenomenon is,above all,attributable to their technical development and the multitude of po-yjl tential applications.The globalisation of markets has,however,also played a significant role.Globalisation has shaped Messe Dusseldorf's strategy,too.The trade fair company is now tapping into the experience and knowledge gained in organising K to assist clients in growth regions.Both as sole organisor and in partnership with its subsidiaries,the trade fair company coordinates premium regional plastics and rubber events which have earned a reputation as information and order platforms for their respective catchment areas.
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