Cobb broiler specialist Matthew Wilson gives his five top tips on increasing broiler efficiency. The past 10 years have seen a continuing shift in expectations for broiler producers, with consumer trends and escalating commodity prices sharpening theindustry's focus. The challenge is to create a safe, welfare-friendly product and accomplish this at the higher level of feed prices seen over the past two years Cost per kg liveweight of breast meat is the new magic number.
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