Packaging companies to allure retailers with innovative packaging solutions

摘要

THE organised retail industry is growing phenomenally. The retail industry will be able to maximise sales when the products on display are eye-catching. Therefore packaging becomes a very important aspect of selling. The role of packaging is multifarious in the organised retail industry: it maintains the shelf life of the product; it makes the product easy to display and gives it an attractive look. A major requirement is that the package should use shelf-space efficiently - in organised retail, sales per square foot of space used is a very important factor.